I’m Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits.
One of the most important things that you’re going to have to learn regarding your practice is that you will have to master the art of advertising. There are many forms of advertising, but some physicians try to go at it alone. However, there aren’t many that can limit themselves in advertising and still make something of their practice. Advertising can be costly, so you want to research all the different options that might be right for you in your practice.
The first step to choosing an advertising method is to determine your target patient population. Keep in mind that different age groups, genders, ethnicities, and political affiliations respond differently to specific advertising methods. Where does your target patient population live? Where do they go to school or work? How much are they willing to spend on your service or product? These are just a few questions that you will want to ask yourself to help determine the type of advertising right for you.
You have the option of multimedia when it comes to advertising. This includes television, commercials, radio advertising, podcasts, and the internet. Many of these can be very expensive, but you have a lot of freedom to create specific images and reach many patients at once. Within the last decade, arguably, the most important type of advertising is the practice website. You may want to create a website, but it can be very time-consuming. On the flip side, you will be able to make a broad impression on hundreds of potential patients.
You may find print advertising beneficial if you don’t target those without multimedia or access to the internet. For example, if you advertise a transportation service for the elderly, you will reach more people with a newspaper advertisement than with the internet. Newspapers are an excellent place for ads since most homes receive one or more papers. You may also want to think about using Google ads as an advertising option. People often go to these websites if they are looking for a particular physician specialist.
You will want to make sure that you keep advertising your practice, even after making a list of patients. For example, practice cards can be placed in every bag so that each patient can remember where they came in contact with your practice. You can also print flyers or colored brochures. You may also want to think about things like having your patient’s signup for mailing lists, newsletters, or blogs.
No matter what type of method you will use to advertise your practice, you will want to make sure that you appear professional. Leave some memorable advertisements that will give your practice, and even yourself, a good impression. You should think about advertising and the cost of advertising in dollars and the amount of success your practice could have because of advertising methods.
Don’t think you will have enough time to dedicate to advertising your practice? Check out this article to find out the benefits of hiring a virtual assistant.
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I’m Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits. Follow me on social media @DrHassanRehab.