I’m Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits.
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Looking for a job, a challenging feat in any field can be even more complicated when the economy is down. Good marketing can set you apart from other candidates if you know how to market yourself properly. You might have better skills and knowledge than other candidates in your field, but, unfortunately, they may have a better shot at the job if they have more efficient and effective marketing. The system is not always fair, but if you play your cards right, you can end up landing any position you want.
Doing your homework
When you’re looking for a job, be organized and prepared. Do your homework first. Determine the specific jobs you like and whether you currently have the proper skill set to apply. If you don’t have the skills, perhaps you can find a program where you can get specialized training to develop them. If you have the required skills, start working on your CV to highlight the specific skills you have that pertain to the job that you want. In addition, do your research on the organization you’re applying for. Potential employers will be impressed with your knowledge of the organization and know that you’re serious about getting the job.
Marketing tips
When it comes to marketing yourself, there are specific things you can do to make yourself more attractive to the organization. Some of them are subtle. Try using the following tips to market yourself effectively:
1. Tweak your CV. Your CV is vital when it comes to landing a job. It’s a simple piece of paper that describes what you’ve done in order to prepare for the specific job. Customize your CV to include things that are specific to the job for which you are applying. In fact, employers prefer that you keep it simple and on topic.
2. Come dressed for success. Always pay close attention to what you wear when you’re making a first impression. It says a lot about you. Dressing for success increases your chances of landing the job.
3. Be ready to nail the interview. At the interview, smile and stay relaxed as possible. You’ll want to appear friendly as well as knowledgeable in your field.
4. Remember that you’re always a student. Be humble without selling yourself short when you’re looking for a job. There’s always something else you could add to your skillset to complement your current skills. Being able to cross-train easily might set you apart from your competition.
5. Check your Internet sources. Google yourself to check what public information appears on the net about you. If there is something you might not want potential employers to see, find out if you can have it removed.
6. Come prepared to share new ideas. Before the interview, practice standing on your feet and presenting new ideas with a friend. Then you’ll be ready for an opportunity at the interview to share these ideas. When you do, it’ll show that you’re willing to go the extra mile and think creatively.
7. Explain what sets you apart. If you’re given a chance, explain what sets you apart from your competition. It’s a great way to sell yourself to your employer.
A big key to learning the job you desire and learning how to market yourself effectively is having a positive attitude along with the proper training. Stay organized, calm, persistent, and you’ll go far.
Speaking of marketing? Do you run your own practice but having trouble with marketing techniques? Check out our blog here on how you may be sabotaging your marketing success.
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I am Dr. Hassan, Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own independent practice so that they can achieve financial independence and live without limits. Please go to businessofrehab.com/guide to pick up the free guide to help you determine the best business entity for your new practice.
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Attention, Physiatrists! Stop leaving money on the table. Sign up for the free video series: How To Build A Profitable Practice in 90 Days or Less: http://www.sixtytosuccess.com
