I’m Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits.
Social media is all the rage. Twitter, Facebook, LinkedIn, Instagram, Tik Tok, YouTube, and more seem to be everywhere. In social media platforms like these, we get constant updates about the relevant (and not so relevant) aspects of everyone’s lives. Here, we’ll consider a practical application of social media: finding your next job.
Social media gives you great tools for sharing information electronically with a potentially huge audience. Try these strategies to help you land a great job:
Focus your attention on people instead of companies.
For instance, if you’re interested in a particular company, look at the blogs and Facebook pages of people working there. You’re also likely to see the other people they know. Maybe you share an acquaintance or two. You can submit CVs to them, ask for advice, and get more contacts. You’ll want to be subtle; people are unlikely to be happy about being bombarded with job requests on their own time. By starting with a few non-intrusive messages, you should be able to make end roads towards your goal.
Start your own blog.
By putting out content that showcases your knowledge and expertise, people will begin to see you as an expert. Blogs are easy to start, and many websites will host yours for free. Other than the work involved, it’s free advertising for your skills.
It’s common to hear stories of people getting laid off; tweeting their new, unfortunate job status; and ultimately finding a new position resulting from their tweets. With Twitter, word spreads quickly. Companies are beginning to use this tool as well, for the same reason. Recruiters use Twitter to announce positions and give updates.
Here’s a quick Twitter tutorial:
- Go to twitter.com and fill out your profile completely, including a professional photo of yourself.
- Follow everyone you know. Also follow anyone who seems like they might be able to help you find a position.
- Tweet away.
Take advantage of video.
In addition to more usual social media tools, video is becoming increasingly relevant. Upload a video CV to YouTube and let the world know what you can do and what you’re looking for. Check out other video CVs to get a feel for how it’s done. When creating a video, keep brevity in mind. Explain your background, describe what you’re looking for, and why you’d be the best person for the job. Take your time and get it right. You can re-record as often as needed.
Consider paid advertising on social media.
Consider Google Ad words and Facebook advertising to put the word out that you’re in job search mode. To do this, you’ll need to make a landing page with your CV. Adding a blog, video CV, and any publications you’ve authored would be helpful as well.
Social media is here to stay, so you might as well use it for something constructive. Finding employment is never enjoyable but utilizing social media can make a difference. Never before has the average person had so much capability to reach so many people. Craft your message and get it out there every way you can think of.
Have you made some poor choices that resulted in a job loss? Or have you just been making poor choices in general? Check out our blog here on how you can best learn from your mistakes.
Attention, Physiatrists! Stop leaving money on the table. Sign up for the free video series: How To Build A Profitable Practice in 90 Days or Less: http://www.sixtytosuccess.com