I am Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits.

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You’ve been there—scrolling late at night, your brain buzzing with a cocktail of inspiration and anxiety.

You watch videos promising “6-figure months in private practice,” or read posts about the latest marketing trend you must master—SEO, TikTok Reels, value-based contracts, webinars.

A voice inside you whispers, “Maybe you need to scrap your current plan and start over.”

But here’s the hard truth no one wants to say out loud: You don’t need a new plan. You need to stick to your plan and follow through.

The Real Reason You’re Tempted to Quit (It’s Not Lack of Talent)

You might think your desire to pivot every few months is a sign your strategy is flawed.

It’s probably not.

What you’re really experiencing is a perfect storm of:

  • Fear of Rejection Physicians often crave external validation—grades, attendings’ approval, patient satisfaction scores. Launching something without applause feels risky, so quitting becomes a defense mechanism.
  • FOMO (Fear of Missing Out) Seeing others build telehealth empires or digital products can create panic. But chasing every new opportunity spreads you thin.
  • Shiny Object Syndrome (SOS) Marketers are skilled at making their product feel essential. But most physiatrists already have what they need to succeed. SOS is just distraction in disguise.

If left unchecked, these forces drain your time, your confidence, and your revenue.

Why You Must Stick to Your Plan to Gain Momentum

Let’s get brutally honest: You can’t build anything meaningful if you keep starting over.

Running a physiatry practice is like turning a flywheel. The first rotations take massive effort—branding, niching down, building referrals. But if you stop turning that wheel every time something shiny catches your eye, you’ll never hit cruising speed.

Here’s the reality: consistency—even when it’s boring—is the real growth strategy.

How to Stick to Your Plan Without Regret

Here’s what I teach every physician entrepreneur:

  1. Define Your Goals Clearly
    Vague goals create vague results. Make them specific.
    Example: “Enroll 20 new cash-pay patients in 6 months.”
  2. Break Goals Into Actionable Milestones
    Turn big objectives into small, scheduled steps with deadlines.
  3. Audit Your Triggers
    Notice what derails you. Is it a particular newsletter? A high-pressure podcast? Mute, unsubscribe, delete.
  4. Commit to a Realistic Time Horizon
    Decide upfront how long you’ll stick to your plan before evaluating. Three months is a sprint. Your business needs a marathon mindset.
  5. Trust That You’re Enough
    You don’t need another certification or the perfect CRM. You need courage, clarity, and consistent execution.

Stick to Your Plan—Because That’s How Growth Happens

It’s tempting to believe success lies just one idea away. But your dream practice is on the other side of steady follow-through.

Stick to your plan, not because it’s perfect, but because you’re capable. You’re ready. You’re enough.

If you want real traction—the kind that transforms your business and restores your purpose—you have to keep going.

So the next time you feel the urge to throw it all out and start over, remember:

  • You don’t need a new path.
  • You just need to stick to your plan.

Your patients are waiting. Your mission matters. Let’s get to work.

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Once you’ve decided that you want to leave your current job to start your practice, you need an exit plan. Check out our blog post here for tips on developing an exit plan and starting your new independent practice.

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I’m Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits. Please go to businessofrehab.com/contractnegotiations to pick up the free guide to help you negotiate the contract of your dreams.

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Attention, Physiatrists! Stop leaving money on the table. Sign up for the free video series: How To Build A Profitable Practice in 90 Days or Less: http://www.sixtytosuccess.com

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