I’m Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits.
Most life coaches and business gurus will tell you that perseverance is the number one factor in achieving success. But what if I told you that they were wrong? Perseverance, by definition, is the refusal to quit. It’s committing to your goal, regardless of how long it takes to see it through. As admirable and necessary as this trait is, however, it’s simply not enough to get you across the finish line. If you misuse perseverance, you are not only delaying success; you’re diverting from it altogether.
When deciding to be the best rehab doctor or a thriving, self-sustaining owner and operator of a medical practice, you likely spend a lot of time reading books and listening to podcasts on success. As a result, you hear many stories of people who’ve started with nothing and climbed their way to the top, despite the naysayers and obstacles in their way. What we get from this narrative, whether directly, indirectly, or both, is that if we hold on to our dream and refuse to give up, we’ll eventually reap the rewards of our efforts. We’ll take the crown.
Don’t get me wrong. Perseverance is, without a doubt, a requirement of success. And stories of perseverance can do wonders in giving you the needed boost to push through difficult times. However, persistence without proper goal-setting can lead to failure.
Let’s say you start running ads every single week in the local newspaper and even online. By the end of the year, you notice the increase in overhead (e.g., marketing). You don’t see an increase in your bottom line, however. What went wrong? Well, a number of factors might be involved (i.e., Does that particular media market to your specific audience? Is your ad running at optimal times? Was your advertising messaging clear and effective? Is it an in-house issue?).
When business coaches tell us that persistence is the key to success, they often forget to tell you that you also need to have a goal in addition to persistence. In addition to that goal, you need a specific strategy on how to accomplish it. And after every step you take, you should take another step back to see if the results you’re getting are aligned with your goals. If not, you should change your strategy.
Successful people demonstrate perseverance, but they are only persistent about holding on to their vision. They aren’t persistent about the strategy. This is where flexibility comes in. You must be willing to experiment to see what techniques and strategies work best to get you where you want to go.
Without taking the time to evaluate whether or not your strategy is effective, you can persevere for years and still not achieve your goals. If you want to be successful, hold steadfast to your vision, but also be sure to evaluate your plan.
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I’m Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits. Follow me on social media @DrHassanRehab.