I am Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits.
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Think of a movie you really liked when you were younger. You haven’t seen it for years, possibly decades. It pops up on your radar and happens to be coming on television tonight. You are ecstatic! Your mind goes back to your younger self. You remember exactly what made the movie so great when you were younger.
You schedule some time in front of your TV. All day long at work, you keep thinking about how much fun you will have tonight. You rush home, scarf down some food, and are seated in your favorite chair as the movie begins. You’re filled with anticipation. Your dedication to what you know will be a wonderful experience is such that you even turned off your phone.
The show starts. Several things happen that you don’t remember. That’s how time is; it robs us of some memories. Before you know it, you are waiting for the good stuff to happen. You stick in there and keep watching. So far, it’s not living up to expectations. Even so, you stick by your guns and watch the entire movie.
You click off your television and lean back in your chair. What happened? Where was the amazing movie you remembered from your youth? It wasn’t bad, but it certainly wasn’t great.
Then you realize that you’ve changed in so many ways over the years. You’re not the same person you were then. What you cared about then isn’t necessarily what you care about now. You’re no longer the perfect audience for that particular movie.
Get the Right Audience, and You Don’t Have To Have the Greatest Story
There’s something you should do before you write your story. Maybe you are writing a speech you must give, and you’ll employ storytelling to make it more engaging. That’s a smart move. Telling stories is an easy way to appeal to your listeners or readers.
No matter how good your story is, it will fall flat if you don’t have an audience that can relate to it.
It would be best to have a purpose that aligns with your audience. Whether fictional or true, your story has to appeal to the people who will hear it. Ask yourself, “Why would anyone care about this story? Who would be eager to hear it?” You line up your plot and your purpose with your audience.
You might think you have the greatest story to tell. You imagine everyone loving it and telling all their friends about it. That’s just not going to happen. Even the best-selling books of all time have only been read by a very small percentage of the people alive while they were published.
This means you should consider your audience before you write your story if you want it to be read. Then include things that are relevant to your audience and your story. This makes it relatable. You have a spellbound audience that can’t wait for your next story, presentation, or book. Choose the right audience, and you don’t have to have the best storytelling skills to be a success.
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Once you’ve decided that you want to leave your current job to start your practice, you need an exit plan. Check out our blog post here for tips on developing an exit plan and starting your new independent practice.
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I’m Dr. Hassan, a Board-Certified Physiatrist and Independent Practice Owner. I help physiatrists start and grow their own profitable practices so they can achieve financial independence and live without limits. Please go to businessofrehab.com/contractnegotiations to pick up the free guide to help you negotiate the contract of your dreams.
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Attention, Physiatrists! Stop leaving money on the table. Sign up for the free video series: How To Build A Profitable Practice in 90 Days or Less: http://www.sixtytosuccess.com
